Blending big-picture strategy with meticulous execution
Mind Growth Lab
The Situation
Emily Terrani had built a coaching practice that served real people through real challenges such as career advancement, divorce, and team development. Serious work but she had a more serious problem: the brand was holding her back big time.
When your business is named after yourself, growth has a ceiling. Every new client, every new service, every new direction has to fit inside a name that was never designed to scale.
The Work
We started with a Brand Appetizer strategy session.
It focused on listening deeply and uncovering what was already there but hard to articulate.
During the session:
- We clarified her core purpose and promise
- Translated complex ideas into clear, human language
- Identified what truly differentiated her work
- Built a foundation that aligned leadership development, psychology, and coaching science
What surprised her most was how simple and obvious everything felt once it was surfaced.
Deliverables
- Brand Strategy
- Identity Design
- New Website
- Email Marketing
- Social Media
- Signage & Banners
- Print Collateral
- Educational Videos
- Branded Merchandise
The Result
"Rebranding my business and redesigning my website with Boch Creative was one of the best decisions I’ve made. Asaf is not only incredibly talented—he’s the rare kind of creative who blends big-picture strategy with meticulous execution. His services are truly comprehensive, and he consistently went above and beyond what was promised."
— Emily Terrani, Founder, Mind Growth Lab