An Unexpected brand Experience
Cypress Grove Technologies
The Situation
David and Berk had a problem many business owners don’t get lucky enough to have: They were expanding and needed to teach their first salesperson their brand. The real problem was they couldn’t agree on what that really was.
After 13 years of growth on the shoulders of both founders, the time had come to let others represent the brand to new prospects and grow the business.
They had a logo, and an 8 year old website.
What they didn’t have was a way to enable their new Director of Business Development to succeed.
Website
The Work
Throughout various collaborative workshops and content meetings, a clear brand was developing: this firm wasn't focused on capabilities, but rather going above and beyond the status quo of IT.
With the frame of reference now set, we created new service categories that made sense for customers instead of creating insta-confusion.
David and Berk finally felt that their way of doing things was easy to communicate. They were immediately relieved that we understood not only their approach but also the bigger vision.
Deliverables
- Brand Strategy
- New Website
- Email Marketing
- Presentations
- Branded Merchandise
The Result
"We couldn't imagine not working with Boch Creative."
— David Steiner, Co-Founder, Cypress Grove Technologies